ADIRONDACK LIFE-Published Since 1969

Rate Card No. 25
Effective October 1, 2010

Advertising Rates

General Advertising
Four Color

Black & White

Covers

For a second color add $85 to the B&W rate (Color Match requests accepted, but not guaranteed.) Guaranteed Position: Add 10% of gross space rate. Bleed: Add 15% of gross rate. No charge for covers.

Dining and Lodging
Four Color

Black & White

Dining and Lodging includes free fifty word listing. Listing only available for $99; 3 consecutive issues, $89. For a second color add $85 to the B&W rate (Color Match requests accepted, but not guaranteed.) Guaranteed Position: Add 10% of gross space rate. Bleed: Add 15% of gross rate.

Real Estate
Four Color

Black & White

For a second color add $85 to the B&W rate (Color Match requests accepted, but not guaranteed.) Guaranteed Position: Add 10% of gross space rate. Bleed: Add 15% of gross rate.

Mountain Made
Four Color

Black & White

For a second color add $85 to the B&W rate (Color Match requests accepted, but not guaranteed.) Guaranteed Position: Add 10% of gross space rate.

Classified

*For 4-color Classified display add $50.

Payment Terms
a. New advertisers must supply payment with order, pending credit approval. Once approved, invoices are rendered on publication date and are due 30 days from invoice date. (Payable in U.S. funds only.) Further advance payment may be required if credit references are not acceptable.
b. Recognized advertising agency commission – 15 percent, net 30 days. No commission will be allowed if payment is not received within 30 days.
c. Once an account is delinquent, publisher has the right to demand payment in full. All sums then owing are immediately due. All costs incurred for collection including reasonable attorney fees will be the responsibility of the advertiser and/or agency.
d. Publisher reserves the right to hold the advertiser and/or agency jointly and severally liable for such monies as are due and payable to the publisher. Agencies submitting orders which disclaim dual liability must sign a personal guarantee or submit one signed by advertiser. Otherwise, prepayment will be required.
Discounts
a. To calculate earned frequency discounts, number of issues or insertions may be used, whichever is greater. Insertions must run within a 12-month period starting with the issue in which the first insertion appears. The size of ads cannot be reduced by more than 50 percent to maintain frequency discounts.
b. Provided account is current, advertisers who prepay may take a 3 percent discount off the published space rate.

Copy & Contract
a. Adirondack Life reserves the right to reject any advertisement at any time.
b. No cancellations are accepted after closing date.
c. Advertisers and advertising agencies assume full liability for all content, including text, representations and illustrations of advertisements printed.
d. The Publisher assumes no liability for errors in key numbers. Liability for errors for which the Publisher may be found
legally responsible cannot exceed the cost of the space.
e. Advertising insertion orders are accepted subject to the
condition that the Publisher shall have no liability for the
failure to execute such advertising because of acts of God,
government restrictions, fires, strikes, accidents or other
events beyond the Publishers control.
f. If an ad is scheduled for a given issue and copy instructions are not received by the issue closing date, the most recently run ad will be repeated.
g. All rates quoted are subject to change in accordance with any general rate change.

Advertising Sizes
(all sizes are width by height in inches)

Full Page Bleed
Trim – 8 3/16" x 10 7/8"
Bleed – 8 1/2" x 11 1/4"
Keep live material 3/8" from trim dimensions.

Three Column Format
(General Advertising, Dining & Lodging)
Full Page – 7" x 9 5/8"
2/3 Vertical – 4 5/8" x 9 5/8"
1/2 Vertical – 4 5/8" x 7"
1/6 Horizontal – 4 5/8" x 2 1/8"
1/3 Square – 4 5/8" x 4 5/8"
1/3 Vertical – 2 1/8" x 9 5/8"
1/12 Square – 2 1/8" x 2 1/8"
1/6 Vertical – 2 1/8" x 4 5/8"
1/2 Horizontal – 7" x 4 5/8"

Real Estate Format
Full Page – 7" x 9 3/8"
1/2 Horizontal – 7" x 4 7/16"
1/2 Vertical – 3 3/8" x 9 3/8"
1/8 Horizontal – 3 3/8" x 2 1/8"
1/4 Horizontal – 7" x 2 1/8"
1/4 Vertical – 3 3/8" x 4 7/16"

Mountain Made Format
1/10 Horizontal – 3 3/8" x 1 5/8"
1/5 Vertical – 3 3/8" x 3 1/2"
3/10 Vertical – 3 3/8" x 5 3/8"

Ad Specifications
Electronic files may be supplied on CD or DVD in Macintosh format. Digital files up to 10MB may also be e-mailed to mkilburn@adirondacklife.com. For sending files larger than 10MB via internet contact your sales representative for FTP(File Transfer Protocol) information. A faxed sample of your ad for guidance will be required.

File Format: We accept Quark Express 6.5, Adobe Photoshop files up to CS3, Adobe Illustrator files up to CS3 and Adobe Acrobat PDF files with all fonts embedded (X 1-A Compliant). Please include all EPS files, TIFF files and other graphic files linked to the document. All photographic or tonal images should be in CMYK or Grayscale and at least 300 dpi when used at 100% of original file size. All line art or bitmap images should be at least 1,000 dpi when printed at 100% of original file size. All ads must have fonts supplied in Mac format, embedded fonts or fonts converted to curves/line art are also acceptable. Ads must be supplied as CMYK or grayscale, not RGB, Spot or pantone colors including any embedded image files. Black and white ads must come with a paper proof.

Color ads should be accompanied by  color guidance, such as an iris or tektronics. If proper color guidance is not submitted, Adirondack Life is not responsible for any color variances.

For ads supplied as print-ready film or stats, call for information.

Ad Creation and Production Charges
Adirondack Life does not charge for standard ad design or production services. Advertisers will be provided a faxed proof of their ad for approval. Custom artwork (image manipulation, special effects, multiple ad variations or changes) will be billed at the rate of $60/hour. Advertisers must provide images, photos or drawings, logos and ad copy to be used in ads.

Additional custom services – $60.00/hour (Billed in 15-minute increments.)

Digital copy or proof of ad  – $15.00 (Plus shipping if applicable.)

Printed color proof ad - $45.00 (Plus shipping if applicable)

Enlarged color poster of ad – $65.00 (Plus shipping if applicable)

E-mail your ad and accompanying files to:
mkilburn@adirondacklife.com
Please notify our production department to expect your ad via e-mail, and fax a sample of your ad for guidance.

All photographs will be returned after publication. All other materials will be returned upon request only.

Contact Information

National / Northern Adirondacks
Jo’el Kramer, Director of Sales
PO Box 410
Jay, NY 12941
(518) 946-2191 ext 101
(518) 946-7461 FAX
jkramer@adirondacklife.com

Southern Adirondacks / Capital Region
Liz Tait
PO Box 805
Clifton Park, NY 12065
(518) 383-0967
(518) 373-2752 FAX
ltait@adirondacklife.com

Download the Current Rate Card
Download a PDF version of our current rate card by clicking on the link below. PDF files may require Adobe Acrobat Reader to open. Acrobat Reader is a free download from Adobe Inc.
Rate Brochure 2012