FEBRUARY 25, 2013
FOR IMMEDIATE RELEASE
JAY, NY—Adirondack Life magazine and Lake Placid Pub & Brewery are collaborating on a distinctly springtime beverage—Life Support, a maple porter—to be tapped at a kickoff party at the brewpub on March 1, beginning at 5 p.m. Life Support will be on draft at the pub throughout March. The maple syrup used in the brewery’s recipe was sourced from producers from all 12 counties that make up the Adirondack Park.
“Adirondack Life’s partnership with Lake Placid Pub & Brewery plus maple producers from every Adirondack county echoes our commitment to the park,” said the magazine’s creative director, Elizabeth Folwell. “And what better way to celebrate Adirondack spring than in an uplifting maple brew in a great setting?”
The award-winning Lake Placid Pub & Brewery is one of the Adirondack breweries featured in “Keg Party,” an article about the local beer renaissance in Adirondack Life’s March/April issue, now on newsstands. Lake Placid Pub & Brewery owner Chris Ericson said, “We’ve brewed a beer with maple syrup before, and one beer using all maple sap instead of water, but the opportunity to bring in syrup from all different sugar houses is really exciting. Local beer, local syrup—it’s refreshing to see people going beyond the idea that ‘local’ only means shopping or food.”
Maple producers that donated their product for the beer include Black Rooster Maple, of Keene, in Essex County; Brandy Brook Maple Farm, of Ellenburg, and Parker Family Maple Farm, of West Chazy, in Clinton County; Grandpa’s Little Gardener, of Boonville, in Oneida County; Homestead Maple, of Northville, in Fulton County; Paul Smith’s College’s sugar bush, in Franklin County; Maple Valley Farm, of Corinth, in Saratoga County; McComb’s Oak Hill Farm, of Speculator, in Hamilton County; Orebed Sugar Shack, of DeKalb, in St. Lawrence County; Rathbun’s Maple Sugar House, of Whitehall, in Washington County; Town of Webb town supervisor Ted Riehle Jr., of Old Forge, in Herkimer County; Toad Hill Maple Farm, of Athol, in Warren County; and Yancey’s Sugarbush, of Croghan, in Lewis County.
Adirondack Life and Lake Placid Pub & Brewery staff will be at the brewpub to meet, greet and give away magazines. There’s also a signature pint glass for the seasonal brew. Learn more by contacting Adirondack Life at firstname.lastname@example.org or Lake Placid Pub & Brewery at (518) 523-3813.
Adirondack Life is publishes eight issues a year. It covers historical, political, social, recreational and environmental issues relevant to the six-million-acre Adirondack Park and is known for some of the best photography in and out of New York State’s wilderness
FOR IMMEDIATE RELEASE
October 2, 2012
JAY, NY—Adirondack Life won a total of 13 awards—four gold, four silver and five bronze—at the International Regional Magazine Association (IRMA) conference, presented in Scottsdale, Arizona, on October 1. The awards honored work from 2011.
Mary Thill took gold in the Public Issues category for “Risky Business” (May/June), about allegations of unsafe practices at an Adirondack white-water rafting company. Judges called it “a true investigation. Thoroughly reported, clearly written.”
The magazine’s special section on Tropical Storm Irene, “After the Storm” (November/December), written by Brian Mann, received gold in the General Feature category. Judges called it “a tremendous effort” with “a gripping combination of reportage and first person reports.” Mann’s article on the problem of white-nose syndrome in Adirondack bats, “Natural Disaster” (March/April), won bronze in the Nature Feature category.
Christopher Shaw’s meditation on Follensby Pond, “Back to the Source” (July/August), won gold in the Essay category. Judges cited his “strong use of language and imagery.”
The final gold was for Nancie Battaglia’s photograph of a pet blessing from “All God’s Creatures” (September/October), which won in the Single Photograph category. Judges called it “a marvelously complex, layered composition and an authentic moment.”
Rob Dunlavey received silver for his “richly detailed” and “whimsical” illustrations in “Live Here, Work Here” (November/December).
Judges also gave silver to members of the Adirondack Life editorial staff. Senior Editor Niki Kourofsky won in the History Feature category for her colorful look into Lyon Mountain’s rough-and-tumble mining past, “Frontier Town” (January/February). Creative Director Elizabeth Folwell’s article on canning, “Self Preservation” (At Home in the Adirondacks), designed by Art Director Kelly Hofschneider, won in the combined writing/art Food Feature category. The same feature earned Hofscheider the bronze in Art Direction of a Single Story.
Editor Annie Stoltie’s “tender, well-structured story” about Old Mountain Phelps and his descendents, “An Adirondack Icon Revealed” (November/December), won silver in the Profile category. Stoltie also took bronze in the Column category for her Short Carries essays “Places in the Heart” (January/February), “Wordswoman” (July/August) and “Slow Burn” (November/December).
Senior Editor Lisa Bramen received Bronze in the Reader Service category for “Live Here, Work Here” (November/December), which judges said “took a potentially dull subject and made it anything but.”
The magazine was also given bronze honors in Overall Art Direction in the 40,000 and under circulation class for Hofschneider’s “strong, lively layouts” with “elegant typography”; an award of merit in the Special Focus category for itsAt Home in the Adirondacks issue; and was the runner-up in its circulation class for Magazine of the Year. One judge wrote, “From useful service that is laser-focused on its demographic, to compelling photography, Adirondack Life feels indispensable if you’re fortunate enough to live there.”
Creative Director Elizabeth Folwell said, “What we do at Adirondack Life is reflect the issues, history and beauty of a very specific place, and we try to accomplish this in ways that people who have never experienced the Adirondacks can understand. That judges from all over the U.S. and Canada recognize excellence in our publication means we’re communicating our commitment to the park loudly and clearly, with grace, humor and insight.”
Adirondack Life publishes eight issues a year. It covers historical, political, social, recreational and environmental issues relevant to the six-million-acre Adirondack Park and is known for some of the best photography in and out of New York State’s wilderness.
IRMA has 39 member magazines from Florida to Missouri to British Columbia. It was established in the 1960s to help regional magazine publishers, editors and art and circulation directors share ideas. IRMA’s website is www.regionalmagazines.org; Adirondack Life is on the Web atwww.adirondacklife.com.
EDITORS and WRITERS: For more information or to request a copy, contact Lisa Bramen at email@example.com or (518) 946-2191 ext. 102.
Hometowns of winners:
Mary Thill, Saranac Lake, N.Y.
Brian Mann, Saranac Lake, N.Y.
Christopher Shaw, Bristol, Vt.
Nancie Battaglia, Lake Placid, N.Y.
Rob Dunlavey, Natick, Mass.
Niki Kourofsky, Morrisonville, N.Y.
Elizabeth Folwell, Blue Mountain Lake, N.Y.
Annie Stoltie, Jay, N.Y.
Kelly Hofschneider, Saranac Lake, N.Y.
Lisa Bramen, Upper Jay, N.Y.